STROLL / EXPERIENCE / TOUCH
Xella, Bau, Munich
Two trade fair concepts for the 'Bau'
Concept, planning hands-on exhibits and tables, brand and theme exhibition. Five core brands on one stand. Each brand gets long hands-on tables for exhibits, samples and touch screens. Visitors can stroll through the different coloured worlds. Each piece of furniture has been developed individually for each product. Small partition walls with statements and catalogue boxes separate the long tables for one-on-one conversations. A large bar separates the catering area from the exhibition area.